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Why did CTR drop on the blog last month?
QueryDeck

CTR on blog.larkfield.com fell from 4.9% to 3.6% (28 days vs previous). Impressions were flat (+2%) and average position barely moved (6.1 → 6.3), so this is unlikely to be a ranking loss.

PageImpr.CTRΔ CTR
/blog/seo-reporting412K3.1%−2.4 pt
/blog/attribution-models288K3.8%−1.6 pt
/blog/kpi-examples190K2.9%−1.1 pt

The drop starts on 14 Sep, matching your annotation “AI overviews visible for reporting queries”. I'd test new titles on the first two pages and re-check in 14 days.

Search Console · 56dAnnotation · 14 SepConfidence: medium

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