Every Monday, someone on the team opens Search Console, exports the same tables, pastes them into the same deck and writes the same three bullet points. Automations do the first three steps so the team can spend Monday on the bullet points.
TL;DR: Schedule one weekly report per client, add one alert for real drops, and send both where the team already works.
1. Schedule the weekly report
Create a report automation for Monday at 08:00 in the client's time zone. Include the non-branded split, top movers and any new opportunities.
2. Add one alert that matters
Alert on non-branded clicks falling more than 15% week over week on the main property. One well-tuned alert beats ten noisy ones.
2.5 hourssaved per client each week
08:00report lands before stand-up
1alert per client to start
3. Send it where people read
- Reports go to email as a PDF and to the client channel in Slack.
- Alerts go to the account lead and the analyst on the account.
4. Review the automation quarterly
Check who still opens the report and whether the alert fired for anything real. Remove what nobody reads.
Set one up from the automations page.
